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    I Am Denim wants to bring you confidence with their specially designed innovative jeans!

    How many of you struggle to find jeans that fit, are comfortable & actually make you feel good? Women & men struggle with what should be such a simple task & something often taken for granted.

    If your body has changed through pregnancy, surgery, scars, weight loss or weight gain, mumtum or bloating, then simply pulling on a pair of high street jeans just doesn’t work.

    Using second skin tummy control technology built into the jeans & intuitive design, I am Denim created the ultimate range offering the perfect fit & comfort everyone deserves.

    They’re perfect for the body conscious, for those struggling to find comfortable jeans, for after baby, for scars, for after surgery, for the stoma, stretch marks, bloating & much more!


    SHOP Above & Beyond Super High Waisted Skinny Jeans
    A full range of Super high waisted jeans sit above the natural waistline giving a slimming effect and full coverage of the tummy. Soft, stretchy, and super comfy these are a must-have all year round.


    SHOP Post Surgery Jeans
    Post-surgery jeans are perfect for after any kind of abdominal surgery, C-section, tummy tuck, or hernia repair or to comfortably cover scars and support the tummy.


    SHOP Post Pregnancy Jeans
    Super soft and stretchy these luxurious relaxed skinny jeans are perfect fit for postpartum period.


    Stretch Denim Joggers
    Tummy friendly denim joggers are made to suit anyone that needs that extra bit of elastic in their life.


    SHOP Stretch Super High Waisted Shorts
    These beautiful super high waisted denim shorts are a must have for summer. The tummy friendly elasticated high waist gives full coverage and complete comfort.


    SHOP Mens Tummy Control Jeans Relaxed Fit
    Possibly the softest men’s jeans ever made. These luxuriously comfortable jeans allow for total freedom of movement thanks to the magic of stretch and are made in our stunning dark navy denim.


    By giving you the best in comfort, I AM DENIM LONDON wants you to love yourself as you are… And NO judgment. Just jeans.

    If you haven’t yet, GO AND SHOP this amazing brand for the ultimate comfort and freedom.



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